It’s just music…
Right?

As an introvert, music was the vehicle that allowed me to fully express my emotions and thoughts. It was my first love, the only thing that understood me during times of pain.

It was the only place where I could be my true self without masking any part of who I was...

…there is so much duality in my music and my personality: masculine/feminine, light/dark, modern/traditional. It showcases everything I am without ignoring or erasing my identity.

The core message of my music and brand channels, both musically and philosophically, is about unity through diversity.

It is a clash of East Meets West with textures created from different worlds and the passion, intensity and cinematic arc of Western classical music. My lyrics often focus on interfaith and intercultural relationships, unity, war, and love.

Nothing beats the feeling I get after I've finished composing a song. I get such a profound sense of release and connection with my higher self, [and] the satisfaction—after turning something that has been playing in my head over and over again, even haunting my dreams—into something honest, lasting, and hopefully, beautiful.

— Amirah

Why leverage
Amirah’s music?

Amirah is a multi-talented artist, but music is the foundation of her multi-hyphenate career.

From her formal training, to her background as an award-winning songwriter, to her sweeping viral debut as an artist, Amirah exemplifies competence and exceptional ability on a global scale.

Amirah’s music is emblematic of a challenger brand, while embracing the rich history of global pop music.

Her compositions swell like a cinematic undercurrent pulling us into the future, featuring narratives championing the universal struggle to make meaning out of suffering.